Launched a product but struggling
to get your first customers?

I help founders find the right market and build a Go-to-Market system that brings their first 100 customers.

Book a Free 30-Minute Call
Why New Products Fail to Sell

Most founders launch and then try random tactics.

✕ What most founders do
Post on LinkedIn hoping something goes viral
Blast cold emails to random lists
Launch on Product Hunt with no follow-up plan
Build features nobody asked for
Ask friends and family to share
Try paid ads without knowing ICP
Change messaging every week
✓ What they should do instead
Define a clear ICP and niche to win first
Send personalized outreach to high-fit prospects
Build a full-funnel system before launching
Validate demand through conversations first
Create a repeatable distribution engine
Know exactly who to target and why
Lock positioning that sticks with buyers
Building a Complete AI GTM System

Instead of guessing, we design your full customer acquisition system — a clear path to your first 100 customers.

Check in detail →
01

Market Entry Strategy

We find where your product has the best chance to win first — your Ideal Customer Profile, the segment most likely to buy, and the niche where you have a real advantage.

02

Value Proposition

We clarify why your product matters to buyers. Most founders describe features. Buyers care about problems solved and outcomes delivered.

03

Product Positioning

We shape how your product is understood in the market — who it's for and what problem it solves better than anything else.

04

Distribution Strategy

We identify how customers should discover your product — whether through inbound, outbound, partnerships, content, or communities.

05

Funnel Design

We map the path from first interaction to paying customer, and define every step needed to make that conversion happen.

06

AI-Powered GTM Systems

With the strategy in place, we build systems to run it — AI lead sourcing, personalized outreach, pipeline tracking, and funnel optimization.

Founder photo

Pritesh Rajput

GTM Strategist · First 100 Customers

5+ years in B2B building and launching products.

I like working with founders when things are messy — when the product exists but the path to customers isn’t clear yet.

  • • Help bring clarity when GTM feels scattered
  • • Turn ideas into clear next decisions
  • • Focus on what actually moves early traction
pritesh@b2bshifthq.com

Let's figure out why customers aren't coming yet.

On the call, we'll look at the best market for your product, what may be off with your positioning, and the fastest path to your first customers.

  • The best market for your product right now
  • What may be off with your positioning
  • The fastest path to your first customers